With all the talk about social media, search engine optimization
(SEO) and video, you might think of email as an old-school marketing
method. Nothing could be further from the truth. Just take a look at
these recent stats as reported by Salesforce.com.
• Forty-four percent of e-mail recipients made at least one purchase
last year based on a promotional e-mail. (Convinceandconvert.com)
• Seventy-two percent of B2B buyers are most likely to share useful content via email. (Earnest Agency)
• Eighty-two percent of consumers open e-mails from companies. (Litmus)
I’ve had greater sustained success using e-mail to generate sales and leads than with practically any other method. One of the most important elements to e-mail marketing success, however, lies in the subject line.
To read the remainder of Karon’s story, please click here.
• Seventy-two percent of B2B buyers are most likely to share useful content via email. (Earnest Agency)
• Eighty-two percent of consumers open e-mails from companies. (Litmus)
I’ve had greater sustained success using e-mail to generate sales and leads than with practically any other method. One of the most important elements to e-mail marketing success, however, lies in the subject line.
To read the remainder of Karon’s story, please click here.
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